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The Culprit on Women Smoking?

Recently I read a report titled “Women and Smoking” published by The Non Smokers' Movement of Australia, it stated:

"While the prevalence of smoking amongst women is still below that for males, the difference between the two groups has considerably narrowed in recent years. This is because men's smoking rates have declined by more than 50% since 1945 (down from 72% to the present rate of 32.1%). Female smokers, on the other hand, appear to have been less influenced by anti-smoking messages."

The report also mentioned the factors which have an impact on women smoking, amongst them are marital status, employment status, occupational status and the relationship between the level of education attained.

However, from a non smoker perspective of which I am, I believe there are definitely other factors at play, two that I can think of are, one is “Advertising” and the other is “Men”.

The reason I am on this opinion is that women smoke because of the way cigarettes are advertised and where they are shown. Women smoke is also because they believe smoking will make them act, look, and feel differently.

I notice cigarette ads when targeted towards women always promote slimness. And if I am not mistaken, six years after Virgina Slims were introduced, twice as many women were seen smoking. There this kind of cigarette ad will make women think that by smoking, they can become thin, sexy and healthy. Further all smoking ads are set in places with clean, wholesome settings, can you find any ads show people with stained teeth, wrinkled faces, and a large cloud of smoke hovering over heads?

The other reason why I feel is attributed to men is because cigarettes have always been attributed to class and intellect associated with men which men use to portray strength. Hence, the phenomenon of fairer sex in a way has not shy women away from smoking, as women also deem this as a perfect portrayal of women’s attitude and strength. For example, cigarettes, also known as the stress sticks, are no longer the domain of the male.

The answer to whether advertising or men and which one the more dominant factor, i.e. “The Culprit on Women Smoking”, I would say is subject to much debate and further survey, right?



1 comment:

Anonymous said...

Definitely not men, show me the proof?


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